Why your business needs a good logo

It can take years for a company to build its brand, but only seconds for it to be damaged. If your brand identity elements are memorable, unique and evoke the desired emotion, and your logo design is clean and instantly recognizable, then you very well may have one of the most powerful and influential tools you could ask for in today’s competitive economy: A logo design that is infused with your company name and vision; a visual portrayal of who you are and what makes you different.

5 reasons why a logo is important for your business.

A logo is important because it:

1. Reveals your identity

Remember those old Westerns where cowboys branded cattle? They did it to mark ownership. Your logo should do the same thing (minus the pain of a red hot branding iron). Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.

2. Invites new customers to get to know you

We don’t live in a monochromatic world. People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.

3. Distinguishes you from the competition

There are certain symbols that come to represent particular industries or products. For example, how many pizza places have you seen with a logo that features an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. A good logo should dare to be different.

4. Facilitates brand loyalty

Brand loyalty is something that most companies want to build. Creating a recognizable logo is, in some ways, the first step in building brand loyalty.

5. Can be everywhere

Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. If you’ve developed your brand message and successfully tied it to your logo, everything you do and create becomes associated with the logo and the brand.

Need a logo for your business, or looking to brand it?

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