Updated: Aug 14, 2020
A brand is no longer what we tell a consumer it is — it’s what they tell us and others who we are. Authentic marketing is about being open and truthful about your approach, using real people to bring your content to life and make them resonate. Treat your customers like humans, not transactions. Don’t be afraid to have a personality, to screw up, to be real.
Make your customers’ story your story.
The Impact of Reviews
Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses.
Remember, you’re not the hero of your business, your customers are, and centering them by understanding their wants, needs, preferences makes messaging and marketing to them easier.
Reviews provide an opportunity for businesses and customers to build a relationship with one another. Establishing an emotional connection with customers is shown to provide 23% more revenue than with a non-engaged customer.
6 Reasons why online reviews are important for businesses
1. 90% of people first check out online reviews before making a purchase
2. 88% of people trust online reviews
3. Online reviews lead to increased sales
4. 72% of people will only interact with brands that have positive reviews
5. Online reviews help boost your SEO
6. Reviews create brand loyalty
Another reason why reviews are important is the fact that they help boost customer loyalty towards a brand. A person who takes the time to leave a positive review on Google about a particular brand on product is likely to come back for more business should the need arise.